Email: tracey@futuremade.group


Tracey Follows is a futurist appearing in a list of the top 50 female futurists in the world in Forbes, regularly commenting on the future of technology, society, and identity. She runs Futuremade  - a strategic foresight, and futures consultancy - working with global brands and businesses to help them spot trends, develop foresight, and fully prepare for what comes next. Her clients have included Telefonica, Google, Diageo, Sky, Farfetch, Conde Nast, Cosette, CogX, BT, and Virgin. She has spoken at UN HQ, gave her Tedx at UK Foreign & Commonwealth Office, and closed at events such as Think With Google. As a go-to futurist for media she has appeared on BBC Business Matters, Radio 4, Talk Radio, LBC, and TimesRadio, and appeared in FT, Guardian, and the Daily Mail. She has written for the Guardian, the Big Issue, Spiked and more, and has her own contributor column in Forbes.

She was an Adage 'Woman to Watch' 2017, the Women in Marketing Winner for Outstanding Contribution to Marketing in 2016, she was Inaugural Creative Strategy Jury President at Cannes Lions 2019. She was on the Advisory Board of DotEveryone and listed by Business Cloud as a Trailblazing Woman in Tech. She is a member of the Association of Professional Futurists, World Futures Studies Federation, and a Fellow of the RSA. Tracey graduated from the University of Manchester with a First Class BA (Hons) in Philosophy and MSc in Technical Change and Industrial Strategy.


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