Tracey Follows - Biography


Tracey Follows - Biography


short bio: 

Tracey is listed as one of the top 50 female futurists in the world, in Forbes. She is described as a 'truly original thinker', 'a visionary' and 'scarily accurate' in her predictions. She is the CEO of futures consultancy, Futuremade working with the world's biggest global brands and businesses to help them spot trends, develop foresight and fully prepare for what comes next. She is the author of the book 'The Future of You: Can Your Identity Survive 21st Century Technology?' and hosts a podcast of the same name which recently scooped the Winner of Best Technology Podcast at the Independent Podcast Awards 2023. She's also Visiting Professor of Digital Futures and Identity at Staffordshire University, a member of the Association of Professional Futurists, an Associate Fellow of the World Academy of Art & Science, and on the Advisory Board of the Lifeboat Foundation. 

Long bio:

Tracey Follows is listed in the Top 50 leading female futurists worldwide that appeared in Forbes.

Tracey works with global brands and businesses to help them spot trends, develop foresight, and fully prepare for what comes next.

Her clients have included Snapchat, Coca-Cola, PZ Cussons, Tesco, Rentokil, Google, Lego, Diageo, Sky, Conde Nast, Cosette, BT, Jaguar Land Rover and Virgin.

Furthermore, Tracey is a Visiting Professor of Digital Futures & Identity at Staffordshire University.

The Future of You – Can Your Identity Survive 21st-Century Technology?
Tracey’s best-selling book – The Future of You, shows how our freedoms and potential will be transformed over the coming decades. From health passports, bio-hacking and relationships with machines to mind clones, avatars, digital voting and virtual legacies beyond the grave, we need to understand these vital issues today so that we might design the future of our identity tomorrow.


Tracey delivers keynote presentations based on the future of technology, society, and identity.

She has spoken at UN HQ and delivered speeches at events, including the Financial Times Tech LiveNobel Visions in Moscow, The US State Department and Think With Google. Tracey has delivered presentations and been on panels alongside Silicon Valley CEOs at the FT’s Global Boardroom and UK Government and Parliamentarians at Think Digital Identity, and delivered a TedX speech at the UK Foreign & Commonwealth Office.

Speaking topics include:

  • The Future of Identity
  • Personal Identity in a Digital World
  • Mega Trends Worldwide
  • Trends by Industry Sector
  • Future of Media Technology and Society
  • Future of Marketing, Business and Brands

Furthermore, Tracey can deliver bespoke presentations and reports on sector-specific trends such as:

  • Future of Housing
  • Future of Education
  • Future of Healthcare
  • Future of Work
  • Future of AI and Ethics
  • Future of Media
  • Future of Sales & Marketing
  • Future of Luxury

As a go-to futurist for the media, she has appeared on BBC Business Matters, Radio 4, Talk Radio, LBC, TimesRadio, and GBNews. Tracey has been featured in the FT, the Guardian, and the Daily Mail. She has written for the Guardian, The Critic, the Big Issue, Spiked and more, and has a contributor column in Forbes, a monthly column in Management Today and writes the Careers column in Compass. 

She was an Adage ‘Woman to Watch‘ in 2017, the Women in Marketing Winnerfor Outstanding Contribution to Marketing in 2016, and was Inaugural Creative Strategy Jury President at Cannes Lions 2019.

Tracey was on the Advisory Board of DotEveryone and listed by Business Cloud as a Trailblazing Woman in Tech.

She is a member of the Association of Professional Futurists, World Futures Studies Federation, and an Associate Fellow of the World Academy of Art & Science. And on the Advisory Board of the Lifeboat Foundation.

Tracey graduated from the University of Manchester with a First Class BA (Hons) in Philosophy and MSc in Technical Change and Industrial Strategy.