Alongside continuing futures, trends and foresight work this site will continue to investigate and analyze the ways in which emerging technologies are impacting the notion of personal identity.

Tracey spotted very early on, somewhere around 2016 when she became machine-unreadable by Facebook, that identity in a digital age was going to become a generation-defining issue.

And that self-sovereignty would become a potential solution in a post-Covid world.

She wrote in 2020 how we could expect digital vaccine certificates to become a tool adopted by nation states and commercial industries. That corporations and governments would call louder and louder for digital ID. And that these were just the opening salvos in a bigger, wider, more essential debate yet to come.

What are the terms of service when we have brain-machine interfaces?

How many avatar identities will you have in the metaverse?

Technology is impacting one's legal authentication but it's the tip of the iceberg in terms of implications for identity overall.

The Future of You podcast and book takes on themes of identity expression, anonymity, technological surveillance leading to conformity, medical ethics and genetics, and even the preservation of personal identity beyond death in the digital afterlife.

Now Tracey is Visiting Professor in Digital Futures & Identity and has become an expert in this area. If you would like to discuss this topic with her more please do get in touch.